What are the differences between KPIs, indicators and analysis? What are the differences between KPIs, indicators and analysis? KPI is a key performance indicator. These are used to measure the success of your campaign and help you set goals. For example, you can use social shares, conversions, and traffic counts as KPIs or key performance indicators. Banner Design Service You can use them to track the progress of your campaign and whether you've achieved your goals. Therefore, a metric is usually the type of data you are tracking. These are page views, sessions, behaviors, and so on. These are those measured by analysis. In other words, analysis is "data analysis." It consists of the total number of metrics such as conversions, acquisition costs, average order value, and other possible metrics. You can use analytics to perform proactive, informed actions in your e-commerce store. So, before jumping into how to understand the analysis,
let's talk about the metrics that need to be understood first. E-commerce metrics you need to learn to understand analytics E-commerce metrics you need to learn to understand analyticsYou can find these metrics on Google Analytics and Shopify Analytics. Banner Design Service Alternatively, you can calculate it yourself. Here are some ... 1. Customer lifetime value (CLV)Customer lifetime value is how much a customer is worth through a relationship with the customer. This is an important indicator to track. Why? It costs less to retain current customers than to acquire new ones. And it plays an important role in profitability.
But how to calculate the annual CLV or customer lifetime value? Customer lifetime value (CLV) You need to multiply by the average purchase amount, the number of times your customer makes purchases from your e-commerce store, and the retention period. Banner Design Service Checking the CLV is essential as it helps to know which areas need improvement. However, keep in mind that it can change from time to time. Therefore, you need to review and understand your e-commerce analysis to make adjustments. next... 2. Customer acquisition cost (CAC)Customer acquisition cost or CAC is the cost of acquiring a new customer. This includes resources, salaries, or other charges that you need to spend to acquire new customers in your e-commerce store.